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Longtime Local Business Scaling Back
Posted on: 03/04/2013
By  Mike Cullums
A longtime local business, Shadix TV Sales and Service, is eliminating the primary part of its retail sales: televisions. Co-owner Tom Schaad spoke with WMOA News.
“It wasn’t an easy decision but as you grow older you start looking at retirement,” he says. “The business itself is changing – it’s sure not like it was forty years ago – and it seemed like a good time to let other people take over what we’re been doing for fifty-some years.”
Shadix opened its doors at 203 Montgomery Street in 1953, selling and servicing radios and those big console TV sets from Zenith, RCA and Quasar. They specialized in the  high-powered TV antennas, signal boosters and towers that were required in Marietta B.C. (before cable) to receive ABC and CBS network stations over-the-air from Wheeling, Clarksburg, Huntington or Columbus.
Tom Schaad says the retail TV industry has become increasingly hard to compete in.
“It used to be that you came to your local store, you bought your local products. Not just televisions but everything seems to be ‘well I can buy that on the Internet’ or ‘I can run down to the big market store and they’re a lot cheaper.’ What people don’t realize is that they get nothing with it. There’s nobody to deliver it; there’s no service, nobody to take care of you. People look for price only.”
Shadix expanded into satellite TV sales and installation back when dishes were twelve feet wide and took up half the backyard. They have advanced a lot in recent years, and Shaad says that part of the business will continue.
“Jonathan Wheeler is going to take over the satellite business. He’s been with us over ten years and he’s very knowledgeable… I constantly have customers complimenting me on the way Jonathan conducted himself and how he took care of them, so we feel very comfortable that the satellite business is still going to be handled very well.”
Jonathan Wheeler is comfortable and confident, too.
“I’ve been doing this for ten years now and I’m knowledgeable as far as both Dish (Network) and Direct (TV) go. We’re still gonna be here. Our phone number won’t change. I’ll still be here to take care of anybody who needs taken care of,” Wheeler says.

Tom Schaad says his and Jim’s stepping into retirement doesn’t mean they won’t be around.
“We’re not going anywhere," says the plain spoken Schaad, "and we’re going to support every local business we can. I know what it’s like. Small business needs someone supporting them."    
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